Research Research OverviewPublicationsLab for Social ResearchUndergraduate Research OpportunitiesAffiliated Research CentersAppointing Postdoctoral Scholars and VisitorsOther Stanford Research Resources Main content start Threshold Models of Interpersonal Effects in Consumer Demand 1986 Author(s) Mark Granovetter Publisher Journal of Economic Behavior and Organization Read the publication Read more bout interpersonal effects in consumer demand