Sociology Alum Marlene Orozco’s report on Latino entrepreneurs in GSB news

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Photo by Martha de la Torre

Adapting to Pandemic, Latino-Owned Businesses Get Stronger

Research finds Latino entrepreneurs leaning into tech, bolstering employee benefits.

As the nation’s businesses work through the second year of the COVID-19 pandemic, research by the Stanford Latino Entrepreneurship Initiative finds that many Latino business owners have used the crisis to strengthen their enterprises. The study also found that Latino business owners are just as likely as White business owners to start tech companies — and that they often provide more benefits and growth opportunities to their employees.

“There’s a real sense of resiliency with Latino businesses that we’re uncovering,” says Marlene Orozco, associate director of SLEI.

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