Robb Willer's Research Covered in the Stanford Report
New research shows how to make effective political arguments, Stanford sociologist says.
Stanford sociologist Robb Willer finds that an effective way to persuade people in politics is to reframe arguments to appeal to the moral values of those holding opposing positions.
In today's American politics, it might seem impossible to craft effective political messages that reach across the aisle on hot-button issues like same-sex marriage, national health insurance and military spending. But, based on new research by Stanford sociologist Robb Willer, there's a way to craft messages that could lead to politicians finding common ground.