Karen Cook and Paolo Parigi's Reseach Covered in the Stanford Report
Trust erodes over time in the online world, Stanford experts say.
New Stanford research shows that technology facilitated interpersonal trust among users of an online travel site, but establishing deeper ties became harder as users acquired more and more reviews.
When people interact in an Internet community, they experience higher levels of trust initially. But as time passes and more information comes to light about other users, they are more wary, according to new Stanford research.