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How Technology Companies Alienate Women During Recruitment

Photo of a woman and a man
Reuters/Rick Wilking

The problem isn’t just the pipeline. Companies struggle to attract women through bad recruiting practices.

New research suggests that how technology companies recruit candidates during on-campus information sessions might play a role in dissuading women from the jobs.

Researchers Shelley Correll, a professor by courtesy at Stanford Graduate School of Business and head of Stanford’s Clayman Institute for Gender Research, and Alison Wynn, a postdoctoral researcher at the institute, focused their attention on these job information sessions to see how recruiters engage prospective employees on a West Coast college campus. The researchers sent a team of observers to 84 sessions where 66 companies recruited for technical roles, mainly as entry-level engineers.

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