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Data Science, Markets and Management Track

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Sociology majors interested in a more quantitative grounding may choose to pursue the new ‘Data Science, Markets and Management Track’. This set of requirements within the Sociology BA major provides students the opportunity to study social phenomena through a computational lens. Students in this track take courses on network analysis, computer programming, experimental methods, and big data, alongside “classic” sociology courses. Students pursuing this track are well-placed for careers that blend technology with the understanding of social behavior.

This quantitative Sociology BA track would require 15 classes (5 core, 1 WIM, 2 foundation, 7 elective), or approximately 60 units.

Core Requirements


Can be fulfilled with:

1 class in experimental methods

SOC 2, Social Psychology, Self and Society (Willer); SOC 120, Interpersonal Relations

1 class in data analysis/regression

SOC 180B, Introduction to Data Analysis (Jackson)

1 class in computer programming

CS 105, CS 106A, CS 106B, CS 106X, or equivalent, or a more advanced CS class

1 class in analysis of big data

MS&E 231/SOC 329, Introduction to Computational Social Science (Goel)

1 class in network analysis

SOC 126, Introduction to Social Networks; or SOC 224B, Relational Sociology (McFarland); or CS 224W, Social Information and Network Analysis; or ECON 291 Social and Economic Networks; or MS&E 135, Networks; or MS&E 189: Social Networks

Writing in the Major Class

SOC 200 (usually fall of senior year) or SOC 202 (usually winter of junior year). SOC 202 is designed for students who will be embarking on an honors thesis project. SOC 200 is a capstone senior course for students not doing an honors thesis.

Foundation Courses

Sociology courses on Economics, Organizations, Business, Labor Markets and the Economy (select 2 from list):

  • SOC 114, Economic Sociology (Granovetter)
  • SOC 130, Education and Society (Ramirez)
  • SOC 160, Formal Organizations (Zhou)
  • SOC 161, The Social Science of Entrepreneurship (Thornton)
  • SOC 162, Markets and Governance (Young)
  • SOC 366, Organizational Analysis (McFarland)
  • THINK 46, Why So Few? Gender Diversity and Leadership (Correll)


Seven classes broadly distributed:

  • Additional Sociology electives: 4 additional Sociology courses
  • Additional Computer Science, Math, Statistics, or quantitative Social Science electives: 2 additional classes
  • Additional non-Sociology social science electives: 1 class